Rev = net sales after discounts and refunds. Cost Per Order = spend ÷ orders. New Traffic = GA4 new users. Cost Per Traffic = spend ÷ new users. Conversion Rate = orders ÷ GA4 sessions. Each ratio uses only the days that have both inputs loaded.
Total Spend vs CAC
Spend by Channel click legend to filter
Traffic by Source GA4 sessions · click legend to filter
Conversion Rate Funnel
Cost Per Traffic vs Conversion Rate
CPC by Channel vs CAC Meta counts all clicks
Net Revenue vs Discounts line = discounts ÷ list-price sales
Revenue Run Rate annualized
Orders: New Customer vs Repeat
AOV & CAC vs CR%
ROAS & Margin on Ad Spend
Margin %
Contribution Margin 3
Discount Rate vs Orders with a Discount
CAC vs Daily Spend
Cost Per Order Decomposition: CPT vs CR Impact
Period Comparison
Cost per order = cost per session ÷ conversion rate. Uses only days with both spend and GA4 sessions loaded.